Join or Die: Digital Advertising in the Age of Automation

by Patrick Gilbert

Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning...

• Format: Paperback
• Language: English
• ISBN: 1632217686
• ISBN13: 9781632217684
• Release Date: November 2020
• Publisher: Mill City Press, Inc
• Length: 344 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"