John Caples, adman

by Gordon E. White

This is a biography of one of the most prominent advertising copywriter and copy tester, who wrote some of the last century's most famous ad lines. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0872510301
• ISBN13: 9780872510302
• Release Date: January 1977
• Publisher: Crain Books
• Length: 159 Pages
• Weight: 1.05 lbs.