Interpretive Consumer Research

Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8716134915
• ISBN13: 9788716134912
• Release Date: July 2000
• Publisher: Copenhagen Business School Pr
• Length: 366 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"