Interpretation in Social Life, Social Science, and Marketing

by John O'Shaugnessy and O'Shaughnessy J

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach...

• Format: Paperback
• Language: English
• ISBN: 1138992577
• ISBN13: 9781138992573
• Release Date: July 2016
• Publisher: Routledge
• Length: 228 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"