Internet Marketing: Foundations and Applications [With Web Access Passkey]

By Carolyn Siegel

Recognising the breadth of Internet marketing and the importance of presenting it within the context of the greater Internet economy, this book offers separate chapters on legal and international... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0618595651
• ISBN13: 9780618595655
• Release Date: January 2005
• Publisher: Houghton Mifflin
• Length: 1 Pages
• Weight: 2.20 lbs.
• Dimensions: 0.9" x 7.7" x 9.4"

Customer Reviews

New subject, but a great text in spite of that.

After a good deal of searching, I selected this book for my classes in Online Advertising and Marketing. In spite of the shifting and hazy nature of the subject, the material is very up-to-date and organized. Siegel has obviously had a lot of practice presenting this material. She got it onto the page.