Internet Marketing in Real Estate

by William Koelzer and Barbara G. Cox

Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook, it includes all of the techniques, strategies, and tactics... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130115479
• ISBN13: 9780130115478
• Release Date: January 2000
• Publisher: Pearson Education
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 7.0" x 10.0"

Customer Reviews

Attention Realtors, Buy This Book:

Attention Realtors, Buy This Book: "Internet Marketing in Real Estate," by Barbara Cox and William Koelzer. Don't just buy it, read it. It could help your business immensely. It also could help you overcome your apprehension about all that World Wide Web mumbo-jumbo.Finally, it could help to free you from the intimidation of all those salespersons clad in guru's clothing who conduct seminars and office meetings, touting the latest product or service that is claimed to be "essential" for your survival in the wild-and-wooly world of real estate in cyberspace.It has been my good fortune to have an early look at this book published by Prentice-Hall. The authors, not real estate practitioners themselves, are both spouses of web-enhanced Realtors in South Orange County.They know whereof they speak, as both are active providers of Internet related services to Realtors, and they have both had the combat photographer's up-close view of real estate in the trenches. Their target audience will find the book both practical and appropriately written."Internet Marketing in Real Estate" consists of five parts:"Creating and Building Your Internet Presence: Your Web Site""Getting Found" (the all-important section)"Effective E-mail""Time to Get Started" (developing tasks, time-lines, and a budget)AppendicesNo technical expertise is presumed on the part of the reader. Each part that deals with Internet and marketing related concepts begins with a friendly "learning the language" section. A great deal of effort is made to explain to the reader, in plain language aided with illustrations, how things work in the initially mysterious world of Web sites, search engines, keywords, and meta-tags.Textbook-like, "Internet Marketing in Real Estate" starts its sections with "the basics" and then develops the concepts that have been introduced. Sections end with exercises that encourage the reader to put his/her new knowledge to work.The book also integrates related topics that are not Internet specific. Chapter 1 of Part 1 could be titled "Real Estate Marketing 101." It is important toward understanding Internet marketing concepts but that is because it is basic to marketing per se. Parts of the effective e-mail" section are straight out of basic composition. They are highly relevant."Internet Marketing in Real Estate" doesn't deal with all the issues that bear discussing. No book does. For example, the authors do not engage the serious questions that can be asked vis-à-vis the relative effectiveness of dollars and time spent on Internet marketing as opposed to other kinds of marketing. That is not their purpose.When confronted with a new marketing medium, a businessperson (real estate or otherwise) must always ask the question, "If I adopt this, what will I stop doing that I am doing now?" (If the task - or the dollars - represents an addition to present efforts, rather than a replacement, then presumably it replaces something we

Internet Marketing

I am a Realtor in South Florida who has just taken my buisness online.I was interrested in doing some reading on the subject and read many,many book reviews.I have to tell you I ordered this book"Internet Marketing in Real Estate"this book is unbelievable not only are they insightfull but they give you the address's to the sites with the information that they are discussing.If you you are even thinking about bringing your buisness into the year 2000 this book is a must have!Laura Pearlman

A Must Have!!!

This book is a necessity for any Real Estate agent who wishes to keep up with the new millennium of home buying. As a recent buyer, the first place I went to was not the paper, a flyer, or the road - it was the Internet. This book will take the reader step by step through the ins and outs of Internet marketing. It not only provides the necessary information to establish a web presence, it gives detailed instructions on how to maintain that presence and make it flourish. I found the book extremely easy to understand and felt educated enough after reading it to take action. I would highly recommend this to every Realtor! This book will help you to get a technological edge above the rest!

an agents unfair competitive advantage

"internet marketing in real estate" This book is one of the most important things a realtor can read for there own e-marketing strategy. the power of the internet has changed the way that people look for information and there buying strategys have changed accordingly; this book will give you the inside look at how to be the most successful on-line agent possible. "believe the future of marketing on the internet it`s already here"

Top Notch Book

"Internet Marketing in Real Estate" is extremely easy to read, and easy to follow. This book's take on marketing is a must for every Realtor and Broker out there. What makes the difference between a successful Realtor and a someone who wants to be is the ability to market themselves online and off. Barbara Cox and Bill Koelzer walk you through the process completely, and with real-world examples and helpful tips that actually work. Working with Realtors everyday, I am always asked questions about how to drive more traffic to their web site, how to market their site more efficiently, and how to maximize the effects of that traffic. After seeing all the helpful hints this book has to give, I know what to tell them... Read this book! This book can double your income and make you a successful Realtor in no time. It points out the obvious marketing tips and gently guides you in the direction of success. I highly recommend "Internet Marketing in Real Estate". Read it today!