Internet Marketing and e-Commerce

By Ward Hanson and Kirthi Kalyanam

Book Overview

Are you looking to succeed in the ever changing world of marketing? With INTERNET MARKETING & e-COMMERCE you will find the tools you need. This innovative text show you how to use the Internet to both create value for the customer and profit for your company.

• Format: Hardcover
• Language: English
• ISBN: 0324074778
• ISBN13: 9780324074772
• Release Date: November 2006
• Publisher: Cengage Learning
• Length: 642 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.1" x 7.6" x 9.3"

Customer Reviews

Very Insightful

An excellent reference on the issues for marketeers in an Internet and e-Commerce world. The historical perspective and real-world examples bring the work to life. This is the basis for much of the skills development we do on my team. VP Business Marketing, Cisco Systems

A comprehensive reference source

A comprehensive, easy to understand and practical application of theory and practice. All of the building blocks (technologies and practices) and the latest techniques to help you revolutionize your customer reach and transform your business. Pat

The most valuable book in Internet Marketing & E-commerce

To be successful in Internet marketing and e-commerce you have to start learning every important area that makes Internet so powerful and valuable. You have to understand about networks but also individual's behavior online. It is important to learn about traffic building and usability - and more. I will strongly recommend this book from Ward Hanson and Kirthi Kalyanam - Buy it - Read it - and start your successful road.