International Dimensions of Marketing

by Vern Terpstra

The book describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. The text discusses,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324014910
• ISBN13: 9780324014914
• Release Date: June 1999
• Publisher: Cengage Learning
• Length: 211 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.5" x 9.1"

Customer Reviews

Internet examples using this textbook in a classroom

A short but good book on International Marketing. Many of the paragraphs in this book have been further enhanced by using web pages in my course at