International Business: Mastering Strategic Challenges in the 21st Century

By Jonas Puck and Thomas Lindner

This essential text explores contemporary issues and challenges which have impacted international business and examines cross-functional considerations of IB through discussion of finance, HR and supply chain management

Learning features include:
Mini cases and in-depth case studies, including the US-China Trade War, sustainability as a driver of competitive advantage at Unilever, Starbucks and the Bean Stock program and digitalization and the global value chain. Sustainability and Digitalization themes in each chapter. Open ended exercise questions allow for group discussions or individual study

• Format: Hardcover
• Language: English
• ISBN: 1529683475
• ISBN13: 9781529683479
• Release Date: January 2026
• Publisher: Sage Publications Ltd
• Length: 432 Pages