International Brand Strategy: A Guide to Achieving Global Brand Growth

by Seán Duffy

Book Overview

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them...

• Format: Hardcover
• Language: English
• ISBN: 1789666317
• ISBN13: 9781789666311
• Release Date: January 2021
• Publisher: Kogan Page
• Length: 272 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 6.1" x 9.3"