Internal Marketing

By Verónica Mpanda and Salvado Ouana

Internal marketing is based on the idea of considering employees as internal customers, as they are the guarantors of the company's continuity in the medium and long term, i.e. in the first instance, ideas must be sold to employees. There is an urgent need to value each employee's idea and free them to make decisions within their area of activity. If employees wear the company's "jersey", they will give their best and this will lead to business success.

• Format: Paperback
• Language: English
• ISBN: 620955654X
• ISBN13: 9786209556548
• Release Date: January 2026
• Publisher: Our Knowledge Publishing
• Length: 72 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"