Interactive Decision AIDS: Effects on Consumers, Retailers, and Manufacturers

By Nina Mazar

Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.

• Format: Paperback
• Language: English
• ISBN: 3824480204
• ISBN13: 9783824480203
• Release Date: December 2003
• Publisher: Deutscher Universitatsverlag
• Length: 138 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"