Intentional Marketing: A Practical Guide for Librarians

by Carol Ottolenghi

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: -Discussions of marketing theory and how a global approach makes marketing easier, more...

• Format: Paperback
• Language: English
• ISBN: 1538108488
• ISBN13: 9781538108482
• Release Date: October 2018
• Publisher: Rowman & Littlefield Publishers
• Length: 188 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.4" x 8.4" x 10.9"