Integrated Marketing Communication: Creative Strategy from Idea to Implementation

By Robyn Blakeman

Book Overview

Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

• Format: Paperback
• Language: English
• ISBN: 153810105X
• ISBN13: 9781538101056
• Release Date: February 2018
• Publisher: Rowman & Littlefield Publishers
• Length: 368 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.6" x 7.0" x 9.9"
• Grade Range: Postsecondary