Integrated Marketing Communication: Creating Spaces for Engagement

By Nicolette Amstutz

Book Overview

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

• Format: Paperback
• Language: English
• ISBN: 149854004X
• ISBN13: 9781498540049
• Release Date: August 2018
• Publisher: Lexington Books
• Length: 286 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"