Intangience: How Human Connection Creates Value Between People, Brands, and Ideologies

By Ernie Ross

In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.

Through compelling stories--from converting gang leaders through basketball to rescuing a national brewery from foreign competition--Ross demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).

Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact.

• Format: Hardcover
• Language: English
• ISBN: B0FH64851S
• ISBN13: 9798887506319
• Release Date: October 2025
• Publisher: Forbes Books
• Length: 176 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.3" x 5.8" x 8.9"