Instant Appeal: The 8 Primal Factors That Create Blockbuster Success

by Vicki Kunkel

Book Overview

What do the runaway success of E.T., Oprah, and the Cabbage Patch Kids have in common? How come Scrabble was a flop when first introduced, but became an instant hit when re-introduced just three years... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814409466
• ISBN13: 9780814409466
• Release Date: January 2008
• Publisher: AMACOM/American Management Association
• Length: 296 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.4" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

More New Information than You Can Imagine

It doesn't take long to discover that Vicki is one sharp woman. I could hardly wait to turn each page to see what else she had written that would make me say "wow!" Vicki has done her homework; if she makes a claim, she shows you where you can go to check out the sources she used. This is a professinally written book, but unlike many "professional" books that are painfully dry, Vicki's writing style is as entertaining as they come. You'll learn new and useful applications for creating mass appeal-guaranteed!

staggering

"I found this book very 'thick' with massive research, clever thinking, and astonishing eye-opening wisdom. Each chapter alone has more in it than entire marketing books. The author's massive expertise shows--it is staggering with the range of topics covered and its 22 pages of footnotes citing research from a vast diversity of sources. And, despite the density of topics, it is very well written, with just the right touch of humor and assertiveness. "Instant Appeal" certainly doesn't belong with the plethora of business books that look like they were written in a week, off the top of someone else's seminar. The author knows that we like to put things in categories and find kinship in what we buy. If you like to learn many new things and buy books that are worth more than five times what you paid, then this book is for you." Bob Beverley [...]

Instant Appeal is Irresistible

Warning: Instant Appeal is not for dummies. Vicki Kunkel digs deep into the inner reaches of anthropology, biology, and lots of other ologies for the purpose of putting together the final solution for instant appeal. The urge to sit by a window or on the perimeter...just one of the anthropologic human universals that Kunkel points out is part of who we innately are. This book covers a lot of territory but what captured my attention....what was instantly appealing to me was the 8 Factors of Instant Appeal 1) The Conspicuous Flaw Factor 2) The Visual Pre-Programming Factor 3)The Reptilian Comfort Factor 4) The Sacred Cow Factor 5) The Jackass Factor 6) The Biology of Language Factor 7)The Bio-Tuning Factor 8) The Mental Real Estate Factor And this is really just the surface. You gain a lot of insights from this book that most authors won't touch with that really long pole. Instant Appeal is not without it's arguable flaws. I quibbled with Kunkel about a few of her interpretations of scientific data, but that says a lot in an age when no one wants to look at data at all. This is a definite must read. You'll pull plenty of ideas and aha's from this book and be glad you invested the time in a really good read. Kevin Hogan Author of Irresistible Attraction

Can books make you more powerful? This one can.

Can books make you more powerful? This one can. Part of me wanted to keep it a secret...to give myself an advantage, because Instant Appeal gives you the secrets. Vicki Kunkel shares so many researched, and surprising secrets of persuasion. You must own it, because you are going to want to read it again.

Definitely a winner - Read this book!!!

I read a lot of books on persuasion, influence and sales. The disappointing fact is that most of them simply rehash the same information and rarely provide any new and exciting content. Instant Appeal: The 8 Primal Factors That Create Blockbuster Success is not one of those books. Like a breath of fresh air, I rank this as one of the most informative books on positioning and persuasion I have read. Instant Appeal: The 8 Primal Factors That Create Blockbuster Success will show you the primal factors that cause people to choose one thing over another, whether it be a product, a company or a person. The book is well researched and provides ample notes along with an index. These are things the less rigorious books in this field often lack. Despite this it is an easy and fun read. I did not feel it was overly technical, but that the technical information validated the points made in the book. While theory is great, the reason I read books like this is to learn some fact or technique that I can apply that will have an immediate impact on my business or personal life today. Again, this book delivered. In every chapter of the book I found myself extensively underlining and scribbling notes in the margins on how I can apply the information. I highly recommend this book. It is so good that it is one of the rare few that has a place on my desktop bookshelf, along with Kevin Hogan'sThe Psychology of Persuasion: How to Persuade Others to Your Way of Thinking & Dave Lakhani's Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know for immediate reference.