Inside Consumption: Consumer Motives, Goals, and Desires

By S. Ratneshwar

Book Overview

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.

• Format: Paperback
• Language: English
• ISBN: 0415341949
• ISBN13: 9780415341943
• Release Date: August 2005
• Publisher: Routledge
• Length: 378 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"