Innovative Minds: A Look Inside Siemens' Idea Machine (German Edition) [German]

By Jörg U. Puma and Ulrich Eberl

This book tells the story of 30 innovations the large and the small, the rapid and the slowmoving, the disruptive and the evolutionary and covers the entire spectrum of people and processes involved in their development. "Innovative Minds" provides a unique insight into the multidimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, teamwork and an ample measure of luck. Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation whether in a strategic or handson capacity in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.

• Format: Hardcover
• Language: German
• ISBN: 3895782998
• ISBN13: 9783895782992
• Release Date: August 2007
• Publisher: Publicis
• Length: 264 Pages
• Weight: 0.95 lbs.
• Dimensions: 8.9" x 0.8" x 5.7"