Innovation and Internationalisation: Successful SMEs' Ventures into China

By Connie Zheng, Stuart Orr, Jane Menzies, et al.

Book Overview

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

• Format: Hardcover
• Language: English
• ISBN: 1138638951
• ISBN13: 9781138638952
• Release Date: December 2017
• Publisher: Routledge
• Length: 224 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"