Innovation and Internationalisation: Successful Smes' Ventures Into China

By Connie Zheng, Stuart Orr, Jane Menzies, et al.

Book Overview

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

• Format: Paperback
• Language: English
• ISBN: 0367375605
• ISBN13: 9780367375607
• Release Date: September 2019
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"