Information Technology for Management: Advancing Sustainable, Profitable Business Growth

By Efraim Turban and Gregory R. Wood

Book Overview

Solid Theoretical Backing ? Includes foundations ranging from Moore's Law to Porter's competitiveness models, including his latest e-strategy adaptation. Includes coverage of ?how to do? things and explanation at both the operational and strategic levels so students are exposed to both sides. Data Analysis & Decisions Making activities in every chapter require students to do intriguing and challenging hands-on work; for example, estimating cost-savings from switching to the cloud. Private and public sector Business cases, a video case, and ?IT at Work? boxes in every chapter illustrate how businesses increase productivity, enhance communication and collaboration, and gain a competitive edge through innovative use of information technologies and insights gleaned from big data. In-depth coverage of topics like IT governance, connectivity blurring public and private lives, sustainability, enterprise social media, and viral and social media marketing.

• Format: Hardcover
• Language: English
• ISBN: 1118357043
• ISBN13: 9781118357040
• Release Date: January 2013
• Publisher: Wiley
• Length: 480 Pages
• Weight: 2.72 lbs.
• Dimensions: 11.1" x 0.9" x 8.4"