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Influencing Shopper Decisions: Unleash the Powe... 1398603635 Book Cover

Influencing Shopper Decisions: Unleash the Powe...

Edition Description

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say yes in an increasingly complex, fragmented and fast-changing world? Constant change,...

Edition Details
Format: Hardcover
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