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Hardcover Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers Book

ISBN: 1398603635

ISBN13: 9781398603639

Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say yes in an increasingly complex, fragmented and fast-changing world? Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans...

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Format: Hardcover

Condition: New

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