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Industrial Marketing
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Industrial Marketing 1529778549 Book Cover

Industrial Marketing

By , ,
Edition Description

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

The textbook includes:

The marketing...

Edition Details
Format:Hardcover
Language:English
ISBN:1529778549
Format: Hardcover
Condition:
$
253.10
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