IDEO Masters of Innovation

by Jeremy Myerson and Myerson

IDEO is the world's largest and most successful design and development firm. Its client list is an A-Z of leading international corporations, from Amtrak, BMW and Canon to Nike, Pepsi and Samsung. The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1856694259
• ISBN13: 9781856694254
• Release Date: December 1999
• Publisher: LAURENCE KING
• Length: 160 Pages
• Weight: 2.00 lbs.

Customer Reviews

Pretty

Most of the reviews I read convinced me to buy this book. Most of what you are going to see are beautiful pictures of final products...I would have liked to see more "getting there" i.e. "Process" stuff. It is full of images of things I am sure we will all be living with in another 5-10 years; very innovative. But on the level of Design, it's really not a "how to" or even "how WE" which is what I was hoping for.Still a pretty good read for the price.

Great Images, Less than Average Content

This is a great (and very beautiful) collection of works by the design firm IDEO. There is some content about IDEO's philosophy of innovation and process, but if you're buying the book for such content only, than don't. Instead, buy "The Art of Innovation" by Tom Kelley. You will be disappointed by the fairly shallow treatment of IDEO's great process in Myerson's book. Some of the content has also been previously printed (in magazines), and FOI's (Fans of IDEO) will have already read many of the quotes included within the text (e.g., Tom and David Kelley, Tom Peters, Robert Sutton).In a nutshell, buy for the pictures, and view them to complement Tom Kelley's awesome book.