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Paperback Iconoclast: A Neuroscientist Reveals How to Think Differently Book

ISBN: 1422133303

ISBN13: 9781422133309

Iconoclast: A Neuroscientist Reveals How to Think Differently

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Book Overview

No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory...

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