Humanistic Marketing

Book Overview

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

• Format: Paperback
• Language: English
• ISBN: 1349469645
• ISBN13: 9781349469642
• Release Date: November 2013
• Publisher: Palgrave MacMillan
• Length: 284 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"