HR branding

By  

The training manual contains a course on HR branding. The manual covers the main theoretical issues (history, basic concepts, resources for work, implementation practice, brand audit, evaluation of brand effectiveness). It also gives a brief practical experience on the example of Russian and foreign companies. The training manual is designed for trainees, entrepreneurs and personnel management specialists.

• Format: Paperback
• Language: English
• ISBN: 620091379X
• ISBN13: 9786200913791
• Release Date: July 2020
• Publisher: Sciencia Scripts
• Length: 116 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"