How to Sell Dreams -

by Rebecca Elena Glaser

Brand managers are challenged everday to keep up with the consumers needs. This is especially true for such a demanding clientele as the luxury brand customers. This book examines the characteristics... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639258517
• ISBN13: 9783639258516
• Release Date: May 2010
• Publisher: VDM Verlag
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"