How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting (Marketing in Action Series)

By A.D. Farbey

This comprehensive handbook takes you step-by-step through planning and implementing a successful advertising campaign. Fully updated, and including new material on advertising on the Internet, the book discusses every stage of this exciting, but often daunting process.Topics covered include: * strategy; * developing the most effective message; * planning and targeting; * space buying and advertisement production; * online advertising; * evaluation and budgeting; * suppliers and agencies. Complete with advice on how to make the most of any advertising budget, ""How to Produce Successful Advertising"" will direct you towards professionalism and practical expertise. This book is aimed at those who will use advertising and who require insight into the day-to-day practice of producing advertisements and planning them skillfully.

• Format: Paperback
• Language: English
• ISBN: 0749436344
• ISBN13: 9780749436346
• Release Date: April 2002
• Publisher: Kogan Page
• Length: 200 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.2" x 0.5" x 6.2"