How to Open a Financially Successful Bakery: With Companion CD-ROM [With CDROM]

by Douglas R. Brown, Sharon Fullen, Sharon L. Fullen

Book Overview

The small bakeries that are popping up every where in this country can be started with a low investment compared to other food business, and can be highly profitable! This is the A-to-Z guide to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0910627339
• ISBN13: 9780910627337
• Release Date: January 2004
• Publisher: Atlantic Publishing Group Inc.
• Length: 288 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"

Customer Reviews

Excellent Resource- It's like several SBA, Hospitality, and Culinary Businessclasses all rolled up t

I am thinking about opening a Bakery and lite fare restaurant in 2010 and this book is excellent. It really covers a lot from the type of business (Sole proprietorship vs LLC), to choosing equipment, to the type of products etc. It gives you a lot of food for thought and has links to web site resources.

The authors do not sugar coat the process of opening and running a bakery

"HOW TO OPEN A FINANCIALLY SUCCESSFUL BAKERY" by Sharon L. Fullen and Douglas R. Brown. From start to finish this book will help to solidify your view of opening a bakery and the work that it will require. The authors do not sugar coat the process of opening and running a bakery. They give honest straightforward information to help you be as successful as possible. This book is comprehensive look at the bakery business. Starting with the financial and real estate technicalities. Then moving into more technical aspect of running a bakery business. The section on customers was especially interesting. Many people want to start a new bakery and are unprepared to identify whom their customers are; this book is excellent in helping to narrow down your customer base. The authors also talk about ways of getting new customers in your doors. Beyond marketing "How to open a financially successful Bakery" goes into public relations and even menu planning to help make your newly opened Bakery an absolute success. This is a great overview of all the areas of concern when opening a new bakery. The authors have gone to great lengths to provide the highest standard of information. To make this book even better, it comes with a CD that contains over 30 forms for the operations of your new financially successful bakery. There are forms on general management issues, food safety issues, and even employee training. "How to open a financially successful bakery" is a great starter book for anyone considering opening their own bakery business.

Great read

"How to Create a Financially Successful Bakery" bakery by Sharon L. Fuller and Douglas R. Brown is an excellent choice for anyone thinking about opening up their very own bakery. It presents a number of things to consider. From weighing the pros and cons of different bakery locations to selecting a menu and from possibly serving meals, coffee, and ice cream to deciding to buy or lease baking equipment, the authors of this book gave me a plenty to think about before I dive into the food industry. It is a great basic resource for anyone looking to own their own food industry business. In addition to bringing up several points to consider, the authors also direct readers to a number of helpful resources and they guide readers to seek out individualized information from local sources, such as the local health department, fire department, and more. I found the chapters on hiring the staff and getting set up with suppliers to be the most helpful. Sometimes when you are new to an industry it can be hard to know where to start. Thanks to "How to Create a Financially Successful Bakery" I now know what needs to get done. The accompanying CD-ROM is also a great resource. On it are a number of sample business plans and related Microsoft Word documents that anyone can alter and use for their own start up business. While the book does offer great insight into the industry, it is by no means an in-depth, step-by-step guide to owning your own bakery.

Start Here

Opening any new business is a daunting task and there are always a myriad of informational sources from which to choose. This self-titled "A-to-Z guide" is a great first step. Although the text size is perhaps slightly too small for those of us over 40, the information is worthwhile and practical. Packaged with a CD-ROM, this book should be treated as a bound check-list rather than an actual instructional manual. The flow is smooth and the transition from subject to subject is carefully orchestrated. The most helpful chapters include "Successful Employee Relations & Labor Cost Control", "Your Customers", and "Public Relations" - as these subjects seem to be glossed over in similarly promoted texts. As someone concerned with our environment, I was certainly pleased to see a section on incorporating green materials and designs into a new or renovated bakery. Any soon-to-be bakery owner will find the best feature of the CD to be the Bakery Plan section. This document outlines valuable information on pricing & sales strategies as well as advertising and marketing considerations. The Sample Business Plan is an excellent template for those uninitiated with basic business forms. I was excited to find the Bakery Supply List, also on the CD - but was disappointed in the structure; this alphabetical list would be more user-friendly if the items were categorized in a more organized manner. Overall this book is certainly worth the asking price but could be slightly improved with minor modifications.

Valuable to any would-be small business owner

The collaborative work of Sharon Fullen and Douglas Brown, How To Open A Financially Successful Bakery is enhanced with an accompanying CD-ROM and provides the reader with a complete "how to" instruction guide and reference to the operating a profitable commercial bakery operation. From finding an optimum location for one's business, to pricing formulas to follow, how to hire and retain a high-quality professional staff, successful budgeting, tips, tricks, guidelines, and much more, How To Open A Financially Successful Bakery walks the reader through virtually everything he or she needs to know. A superb guide, filled with basic information valuable to any would-be small business owner, and an absolute "must-have" for anyone seriously considering a bakery business.