How to Make the Most out of Every Media Appearance

By George Merlis

Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071416714
• ISBN13: 9780071416719
• Release Date: September 2003
• Publisher: McGraw-Hill
• Length: 288 Pages
• Weight: 0.60 lbs.
• Dimensions: 8.9" x 0.6" x 5.9"