How to Improve Your Marketing Copy

By Ian Linton

This is a practical guide for sales and marketing executives and specialist writers. It gives clear guidelines on planning, writing and evaluating copy for brochures, leaflets, annual reports, sales proposals, presentations, direct marketing material, dealer support, sales force support and many other forms of marketing communications. It should help non-writers to improve their own writing and work effectively with specialists, and it will provide professional writers with comprehensive information on the techniques for writing in different media.

• Format: Paperback
• Language: English
• ISBN: 074940891X
• ISBN13: 9780749408916
• Release Date: April 1993
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.0" x 0.0" x 0.0"