How to Enter China: Choices and Lessons

by Yadong Luo

Whether or not foreign companies can succeed in China is largely determined by how they enter the market. This book offers insightful lessons to international managers in this area. It integrates views of both foreign business and Chinese government, describes entry choices and related governmental policies, compares pros and cons of each entry choice for foreign firms, and provides a series of thoughtful advice to business people.
The book illuminates...

• Format: Hardcover
• Language: English
• ISBN: 0472111884
• ISBN13: 9780472111886
• Release Date: February 2001
• Publisher: University of Michigan Press
• Length: 336 Pages
• Weight: 1.36 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"