"The overall organization and coverage throughout this volume are good. The sequence of material seems to be logically presented . . . . The author continues to cover the major areas that most survey research classes would need for designing surveys."
--William A. Smith, Department of African American Studies,
Western Illinois University
How can you more effectively design a survey? What purpose do you want to use your survey for--to describe, compare, or predict a response? By answering these questions through explanations and demonstrations, How to Design Surveys offers guidelines for experimental designs of surveys, as well as of cross-sectional, cohort, and case-control designs, and provides checklists of risks to avoid for internal and external validity.