How to Conduct Surveys: A Step-By-Step Guide

By Arlene G. Fink and Arlene Fink

Book Overview

Arlene Fink′s How to Conduct Surveys: A Step-by-Step Guide provides a concise and reliable resource for developing and running surveys. This practical guide walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others. The Seventh Edition highlights new and updated information on the use of generative artificial intelligence and increasing use of online sources, use of other new technology such as social media, Zoom, and Microsoft Teams, and new sections on cultural validity and survey recruitment. Learning objectives and a new format help students better see and retain information in each chapter. Every chapter includes practice exercises designed to promote skills in analyzing, evaluating and producing information. Offering practical, step-by-step advice and written in the same clear and accessible style as prolific author Arlene Fink's other works, How to Conduct Surveys focuses on guiding students through the numerous choices in survey design and analysis to develop rigorous surveys.

• Format: Paperback
• Language: English
• ISBN: 1071861328
• ISBN13: 9781071861325
• Release Date: March 2025
• Publisher: Sage Publications, Inc
• Length: 232 Pages

Customer Reviews

How to Conduct Surveys: A Step-by-Step Guide

This book provides a step-by-step guide to conducting surveys in an easy to read format. The book also provides examples of real practice which is useful.

Great practical advice

I found the book to be a very pragmatic guide to surveying for accuracy and quality.

Good primer for online surveys!

I've been doing online surveys and consulting for years and have been using Vista surveys as I found them to be the best overall. This book really helps to enusure that I ask the right questions for my Fortune 500 clients! By reading this book you will certainly pick up on not only critical questions you should be asking but HOW to ask them. Highly recommend!