How to Conduct Self-Administered and Mail Surveys (Survey Kit, Vol 3)

By Linda B. Bourque, Eve P. Fielder, Bourque

"The chief strength of this volume is the comprehensive coverage. I can′t cover all of these issues with questionnaires in my survey class and would welcome a text that can walk students more comprehensively through the process. The coverage is accurate and the authors do a good job of pointing out the various disagreements among survey researchers about proper survey protocol. At the same time, I appreciate it that there is some closure on some of these debates with respect to recommendations made by the authors." --Kevin Thompson, Department of Sociology, North Dakota State University Looking for a single resource that can provide the basic tools for conducting self-administered and mail surveys? How to Conduct Self-Administered and Mail Surveys is the answer with its thorough descriptions of the various types of self-administered questionnaires and its careful explanations of the circumstances under which each type of questionnaire can be most appropriately used. The authors show you how to develop questions and format a user-friendly questionnaire; to pretest, pilot test, and revise questionnaires; and to write advance and cover letters that motivate and increase response rates. They describe follow-up procedures for nonrespondents from tracking to amount and timing of follow-ups and show you how to estimate personnel requirements and the costs of a self-administered or mailed survey. The authors also demonstrate how to process, edit, and code questionnaires as well as keep records and fully document the development and administration of the questionnaire and the data collected with it.

• Format: Paperback
• Language: English
• ISBN: 0803971680
• ISBN13: 9780803971684
• Release Date: August 1995
• Publisher: SAGE Publications, Inc
• Length: 240 Pages
• Weight: 0.86 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"