How to Check Out Your Competition: A Complete Plan for Investigating Your Market

By John M. Kelly

A step-by-step guide for creating a market analysis program for businesses of virtually any size. Describes how to chart profitable corporate strategies; how to uncover and exploit vulnerable points in competitors' operations while erecting strong defenses; how to avoid profit-draining surprises from aggressive rivals; how to build market share by capitalizing on areas the competition cannot or will not move into; how to prevent information overload by collecting usable data; and how to save time putting together a competitor analysis program; and much more.

• Format: Paperback
• Language: English
• ISBN: 0471856703
• ISBN13: 9780471856702
• Release Date: May 1987
• Publisher: Wiley
• Length: 349 Pages
• Weight: 1.44 lbs.
• Dimensions: 2.1" x 3.1"