How to Buy a Gorilla: The Ultimate Guide to Selecting, Paying and Working with Agencies for More Powerful Advertising

By David Meikle

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

• Format: Paperback
• Language: English
• ISBN: 191255531X
• ISBN13: 9781912555314
• Release Date: March 2019
• Publisher: Lid Publishing
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"