Creativity isn't a gift you're born with. It's a skill you can train. For a century, psychology and neuroscience have been quietly answering the question most creativity books only romanticize: what actually makes a mind more creative - and how do you build that capacity on purpose? How to Be Creative? pulls together the real research - from J.P. Guilford's divergent thinking experiments to Roger Beaty's brain-network imaging studies - and turns it into a practical, evidence-based training manual. Inside, you'll learn: Why generating ideas and judging them are two different mental operations - and why doing both at once kills your best ideasThe four-stage creative process behind every real breakthrough, and how to use "incubation" on purposeWhy functional fixedness quietly blocks obvious solutions - and the one-line trick that breaks itResearch-backed techniques: SCAMPER, brainwriting, forced analogies, and structured constraintHow environment, sleep, group dynamics, and daily habits shape creative output over months, not minutesEach chapter ends with a "Try This" exercise built directly from the research - because reading about divergent thinking won't make you more divergent. Practicing it will. If you've ever been told you're "not a creative person," this book is the evidence that says otherwise.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.