How to Ask Survey Questions

By Arlene G. Fink and Arlene Fink

Book Overview

This volume guides readers in determining a feasible number of survey questions, preparing appropriately worded questions for participants and standardizing the response choice. It also covers issues such as: how to understand a survey′s cultural, psychological, economic, and political context; how to ask questions about knowledge, attitudes, and behaviors; how to avoid negative phrasing and biasing words; and how to distinguish among response formats that use nominal, ordinal, and numerical measurement.

• Format: Paperback
• Language: English
• ISBN: 0803957459
• ISBN13: 9780803957459
• Release Date: August 1995
• Publisher: SAGE Publications, Inc
• Length: 120 Pages
• Weight: 0.45 lbs.
• Dimensions: 1.0" x 7.0" x 9.0"