A powerful, compassionate investigation of why it's so hard to change your mind--and the transformative effects that follow when you do--by the internationally bestselling author of You Are Not So Smart
"A riveting read on the art and science of...
A myth-shattering exploration of the science and the secrets of changing minds faster than we ever thought possible Why do people suddenly join cults? How can you flip someone's stance on birth control in twenty minutes or less? Why does cultural change sometimes take generations,...