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Hardcover How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion Book

ISBN: 0593190297

ISBN13: 9780593190296

How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

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Format: Hardcover

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Book Overview

A brain-bending investigation of why some people never change their minds--and others do in an instant--by the bestselling author of You Are Not So Smart
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE...

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