How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change

By Nicole Newtom and Jim Tincher

Book Overview

Learn how to create journey maps that actually get resultsNearly two out of three journey maps fail to drive customer-focused change. Find out how to make your initiative successful, and avoid the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1941688640
• ISBN13: 9781941688649
• Release Date: June 2019
• Publisher: Paramount Market Publishing, Inc.
• Length: 188 Pages
• Weight: 1.25 lbs.