Hospitality Marketing: Principles and Practices

by Francis Buttle, Dogan Gursoy, David Bowie

Book Overview

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.

The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship...

• Format: Paperback
• Language: English
• ISBN: 1032030267
• ISBN13: 9781032030265
• Release Date: August 2022
• Publisher: Routledge
• Length: 402 Pages
• Weight: 9.98 lbs.