Hispanic Marketing

by Felipe Korzenny and Betty Ann Korzenny

Book Overview

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750679034
• ISBN13: 9780750679039
• Release Date: August 2011
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"