Hillstrom's Catalog Marketing PhD: A Doctorate Program in Multi-Channel Catalog Mailing Strategy for Highly Advanced Catalog Marketers

by Kevin Hillstrom

For the first time in about a decade, there's a significant improvement in Catalog Marketing Strategy!Four trends shaped Catalog Marketing Strategy in the past twenty years ... the explosion of RFM... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1456463071
• ISBN13: 9781456463076
• Release Date: December 2010
• Publisher: Createspace Independent Publishing Platform
• Length: 44 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"