Hijacking Sustainability

by Adrian Parr

Book Overview

How the sustainability movement has been co-opted: from ecobranding by Wal-Mart to the "greening" of the American military.

The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened:...

• Format: Hardcover
• Language: English
• ISBN: 0262013061
• ISBN13: 9780262013062
• Release Date: March 2009
• Publisher: MIT Press
• Length: 209 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher