Hidden Assets: Revolutionize Your Development Program with a Volunteer-Driven Approach

By John S. Ryan and Diane L. Hodiak

While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, Hidden Assets shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique--affinity fundraising--that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization's work and mission. Brimming with real-life examples of how organizations have incorporated volunteers into their development programs, this hands-on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.

• Format: Paperback
• Language: English
• ISBN: 0787953512
• ISBN13: 9780787953515
• Release Date: February 2001
• Publisher: Jossey-Bass
• Length: 128 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.3" x 8.3" x 11.1"