Hermeneutics of Promotion, magic wands to success

by Abdulateef Amusa

Promotion is the foremost and inevitable 'P' among the four marketing mix. The others are product, place and pricing. It is purely an art of showing the stuff an item is made up of to the target people, events, places and institutions for possible patronage. Promotion is done to catch interest and have focus by different institutions. The manufacturers promote products to attract volumes of sales. Political parties promote aspirants and their manifestoes...

• Format: Paperback
• Language: English
• ISBN: 1979914699
• ISBN13: 9781979914697
• Release Date: November 2017
• Publisher: Createspace Independent Publishing Platform
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"